Título de su conferencia: "Toda compañía es una compañía de software".
Ignacio's career began 18 years ago at JWT Argentina and since then, he has won top accolades at the world's most prestigious award programs from Cannes to Clio, D&AD, One Show, Effies & more.In 2013 Adlatina (content partner of Ad Age), recognized him as one a Creative Standouts of the region.
Prior to joining Google Cloud at Google's headquarters in Silicon Valley as a Creative Director, Ignacio was Head of Creative at The Zoo LatAm, the group of Digital Creative Specialists and Coders at YouTube (where he won Zoo's first Gold Lion), Creative Agency Director at Google, VP at FCB Worldwide, founded Kingdom (where he worked for Coca Cola, Unilever and Diageo) and was ECD at JWT Mexico, leading creative teams on global efforts.
Due to his management, JWT Mexico ranked as a Top 25 agency in WPP’s Global Ranking.It also ranked as a Top 25 agency in LatAm according to Crema, being the only Mexican agency amongst the most creative shops.
Ignacio began his career in the creative industry in Argentina at JWT, Grey and Del Campo Saatchi & Saatchi, LatAm's leading creative agency.
There he was held responsible of the regional creativity for P&G and in 2006 he won P&G’s first Gold Lion -in addition he garnered top honors at all the major award shows.
He was also Founder of Underground Mexico, School of Creatives.
Three times, creative talents brought up by Ignacio in Argentina and Mexico, have stood out as Young Creatives at Cannes Lions.