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Mauro Cavalletti

Head of the Creative Shop

Título de su conferencia: The Democratization of Creativity: How to Survive and Thrive

Mauro Cavalletti is the Head of the Creative Shop, Brasil. Based in São Paulo, Mauro leads a team of Creative Strategists working in close collaboration with brands and agencies for building exceptional narratives on our platforms. Prior to Facebook, Mauro has worked for many years in the advertising and communications industry, most recently serving as the Chief Integration Officer and Head of Digital for JWT group in Brazil. Before returning to Brazil, he lived in the US for 13 years, working as a creative leader in creative agencies R/GA, AKQA, Organic and Mullen.

Mauro holds a Degree in Architecture and a Master in Communications, both from Universidade de São Paulo, Brasil, and continued his post graduation studies at the Bauhaus Dessau Kolleg, in Germany. In the US, he taught interaction design in graduate programs at Parsons School of Design in NYC and the Academy of Art University in San Francisco.