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Enrique Gibert

Publicity wasn't Gibert's first love. Previously, he worked as a screenwriter for television, author of programs and a soap opera which, sadly, was censored. He wrote a great part of the history of Mexican publicity, he rose his level of creativity and showed it to the world. McCann Erickson, Augusto Elias, Arellano, Bozell, D'Arcy, Kroupensky, Maqueda Gibert Publicidad, Gibert DDB and Gibert Quatro were his homes. The path he traveled marked an era. Unfortunately Enrique is no longer with us, but his legacy is very important, almost as much as his own name.