An authentic factory of brands with a great businessman at the top. Awards and creatives that placed the country at the peak of world publicity. Hernán Ponce, Ramillo Agulla, Carlos Baccetti, Pablo del Campo, Carlos Bayala, Alvaro Fernández Mendy, Guillermo Vega, Martin Mercado are a few of the brilliant directors. The agency led by Dario Straschnoy was chosen several times as the most creative of all the subsidiaries. It is also an example of management and business. Naming it "Agency of the Year" would not be enough. Y&R is the agency of the era.