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One of the most prestigious agencies in Spain and source of great advertising, it was chosen by industry professionals as the best Spanish agency of the 20th century. At the beginning of the 90's it was considered the best agency in the world by Advertising Age, winning the Grand Prix in Cannes with the commercial "Pippin" for Spanish television. In 2006, 2007 and 2008 it was the agency that received the most prizes in Spain, and today it is among the 40 best agencies in the world (Gunn Report).