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Internationally acclaimed as one of the founders of the new visual communication science, he is also a communications expert, sociologist, designer and researcher. He created the first World Design Encyclopedia (1987). Honorary doctor of the Universitat Jaume I de Castellón, and professor of design and communication at several universities and schools in Europe and America, he has directed over 300 corporate identity programs, global images, signaletics, and brand managements. He has published over 30 books on design and communication.