CATEGORIES

FORMATS 
(it is not mere entertainment, but entertainment to make brands grow) 
1)   Programs or TV channels for Brands. 
2)   Programs or Radio Stations for Brands. 
3)   Feature Films for Brands. 
4)   Theatre Plays for Brands. 
5)   Political Content. 
6)   Product Placement. 
7)   Live Experience. 
8)   Music Content. 
9)   Advergaming. 
10) Mobile Content. 
11) Social Content. 
12) Real Time Content. 
13)  Advertorial. 
14)  Students.   

INNOVATION
(comprises the innovation expressions for Brands, outside the traditional formats).
 
15)  Television Innovation. 
16)  Print Innovation. 
17)  Radio Innovation. 
18)  Outdoor Innovation. 
19)  Internet Innovation. 
20)  Events Innovation. 
21)  Technology Innovation. 
22)  Big data Innovation. 
23)  Entertainment Innovation. 
24)  Ambient Innovation. 
25)  Mobile Innovation. 
26)  Social Networks Innovation. 
27)  Promotions Innovation. 
28)  Activations Innovation. 
29)  Direct Marketing Innovation. 
30)  Politics Innovation. 
31)  Students.   

ADVERTISEMENTS
(traditional categories, with which FIAP was born)
 
32) Television / Cinema – Foods / Drinks. 
33) Television / Cinema– Beverages (Alcoholic / Non-alcoholic) 
34) Television / Cinema – Household Hygiene / Body Care / Beauty / Cosmetics /        Perfumery / Medicines and Pharmacy Articles. 
35) Television / Cinema – Home Appliances / Furniture / Electronics / Computers / Audio / Video. 
36) Television / Cinema – Clothing / Textile Industry. 
37) Television / Cinema – Automobiles. 
38) Television / Cinema – Banks / Financial Institutions. 
39) Television / Cinema – Public Welfare 
40) Television / Cinema – Corporate Image. 
41) Television / Cinema – Public Stores. 
42) Television / Cinema – Communication Media / Publications. 
43) Television / Cinema – Entertainment / Pleasure / Free Time. 
44) Television / Cinema – Transport / Travels / Tourism. 
45) Television / Cinema – Public and Private Services. 
46) Television / Cinema – Campaigns (Products / Services / Corporate). 
47) Television / Cinema – Public Welfare Campaigns. 
48) Television / Cinema – Miscellaneous. 
49) Television / Cinema – Low Budget. 
51) Print – Household Hygiene / Body Care / Beauty / Cosmetics / Perfumery / Medicines and Pharmacy Articles.50) Print – Food / Beverages 
52) Print – Household Hygiene / Body Care / Beauty / Cosmetics / Perfumery /       Medicines and Pharmacy Articles. 
53) Print – Home Appliances / Furniture / Electronics / Computers / Audio / Video. 
54) Print – Clothing / Textile Industry. 
55) Print – Automobiles. 
56) Print – Banks / Financial Institutions. 
57) Print – Public Welfare. 
58) Print – Corporate Image. 
59) Print – Public Stores. 
60) Print – Communication Media / Publications. 
61) Print – Entertainment / Pleasure / Free Time. 
62) Print – Transport / Travels / Tourism. 
63) Print – Public and Private Services. 
64) Print – Campaigns (Products / Services / Corporate). 
65) Print – Public Welfare Campaigns. 
66) Print – Miscellaneous. 
67) Radio – Foods / Meals. 
68) Radio – Beverages (Alcoholic / Non-alcoholic) 
69) Radio– Household Hygiene. Body Care / Beauty / Cosmetics / Perfumery /       Medicines and Pharmacy Articles. 
70) Radio – Home Appliances / Furniture / Electronics / Computers / Audio / Video. 
71) Radio– Clothing / Textile Industry. 
72) Radio – Automobiles. 
73) Radio– Banks / Financial Institutions. 
74) Radio – Public Welfare. 
75) Radio – Corporate Image. 
76) Radio – Public Stores. 
77) Radio – Communication Media / Publications. 
78) Radio – Entertainment / Pleasure / Free Time. 
79) Radio – Transport / Travels / Tourism. 
80) Radio – Public and Private Services. 
81) Radio – Campaigns (Products / Services / Corporate). 
82) Radio – Public Welfare Campaigns. 
83) Radio – Miscellaneous. 
84) Radio – Jingles / Score / Audio logotype. 
85) Outdoor – Institutional. 
86) Outdoor – Products. 
87) Outdoor – Services. 
88) Outdoor – Campaigns. 
89) Integral Campaigns – Campaigns developed for more than two disciplines of those mentioned above in these Rules (a maximum of five different disciplines). 
90) Effective Creativity – Products / Services / Corporate Image. 
91) Effective Creativity – Public Welfare. 
92) Effective Creativity – Results sustained in time: campaigns with sound results during three or more years. The last action, advertising material, activation, promotion or intervention should have been implemented within 24 months prior to the festival. The effectiveness has      to be proved throughout the term of the campaign. 
93) Effective Creativity – Cultural Contribution: products, services or institutional Campaigns that have contributed to the cultural heritage of a village or country, achieving its identification and promoting its restoration. In order to clarify the messages, campaigns, actions or interventions to be accepted in this category, some examples are herein quoted: “The Osborne Bull” (Brandy Veterano, Spain), “Juan Valdez” (Colombian Coffee), “Bombril“ (Brazil).  
94) Political Campaigns – Electoral Campaign. 
95) Political Campaigns – Best Government Campaign. 
96) Political Campaigns – Individual Piece (the Jury is entitled to subdivide the category according to the media used). 
97) Political Campaigns – Best claim. 
98) Political Campaigns – Interactive (includes Web actions, viral actions and social networks). 
 99) Design. 
 100) Students. 
 101) Best concept. 
 102) Best use of local culture.   

PRODUCTION
(technical, traditional and non-traditional categories)
 
103) Audiovisual Production Techniques – General Direction. 
104) Audiovisual Production Techniques – Actors Direction. 
105) Audiovisual Production Techniques – Art Direction. 
106) Audiovisual Production Techniques – Photography. 
107) Audiovisual Production Techniques – Edition. 
108) Audiovisual Production Techniques – Computed Animation / Special Effects.
109) Audiovisual Production Techniques – General Production. 
110) Audiovisual Production Techniques – Adapted Score / Original Score / Sound Design / Songs / Jingles / Audio Logotype. 
111) Print Production Techniques – Writing. 
112) Print Production Techniques – Art Direction. 
113) Print Production Techniques – Photography. 
114) Print Production Techniques – Artwork. 
115) BTL Production Techniques
116) Digital Production Techniques – Interface and Navigation. 
117) Digital Production Techniques – Digital Illustration. 
118) Digital Production Techniques – Image Design. 
119) Digital Production Techniques – General Design. 
120) Technological Production Techniques
121) Content Production Techniques
122) Production Techniques in Politics.